When we want to understand sustainable clothing, we have to ask ourselves the following questions- How were my clothes made? Who made by clothes? How much was the environment harmed for its production? And so on

Right from the primary step of choosing the cloth materials to the tertiary practice of selling clothes, sustainable and ethical fashion is a multi faceted process which pays attention to all the above asked questions with the premier focus being to cause minimal environment harm.

While this is in its very basic form unethical, it has a problem too. When we as buyers see the word 'sustainable' thrown around a lot, we are prone to loose trust in the authenticity of the statements. As a result consumers end up trusting only the reputed brands. So the other hundreds of smaller companies, trying to actually produce sustainable clothes will never get the trust they deserve.

So here's how we help them. We give them an opportunity to promote their clothes and give them appropriate benefits from our product.

Sustainable clothing is not a new thing. It has been with us with for many years but even now we have a long way to go.

Today, even the big brands which are selling their sustainable clothes, have their prices too high for the average buyer. So to reduce the showroom costs, they can always turn to virtual fitting rooms and continue to expand their ethical clothing further.