Boost Your E-commerce Sales with Virtual Try Ons
Learn how virtual fitting rooms increase conversions, reduce returns, and enhance customer engagement in e-commerce.
Posted by
Glexica
Boost Fashion E-commerce Sales with Virtual Try On Technology
Want to improve your brand's e-commerce and claim to have tried everything? Well, have you tried virtual fitting rooms?
Virtual try-on for clothes will help boost your business sales by targeting these four most basic reasons hindering your brand's success:
- Increasing conversions
- Decreasing return rates
- Getting data insights
- Increasing customer engagement
Understanding Conversion Rates in E-commerce
Conversion rates in e-commerce refer to the percentage of website visitors who complete a desired action, such as making a purchase. It's a crucial metric that measures the effectiveness of your online store in turning potential customers into actual buyers.
Why Increasing Conversion Rates is Crucial for Your Business
The obvious reason is that it increases sales. It shows how successful your marketing is. It completes the chain/cycle of customer acquisition by turning browsers into buyers, maximizing the return on your marketing investments and improving overall profitability.
Effective Strategies to Boost Your Conversion Rates
Increasing conversion can only be achieved if the e-commerce website meets 'customer expectations' and ensures 'customer satisfaction'.
One factor keeping the conversion rates low is cart abandonment. Customers do visit and search the online stores but leave before completing the purchase. They abandon the cart simply because that particular garment option was not the best option. As customers become more experienced in online shopping, they navigate quite well across stores to find what they feel is the best.
"Nearly two in every three e-commerce shoppers abandon their cart prior to purchase. Researchers attribute the high rate to user sophistication: As shoppers become more experienced online, they're more likely to comparison shop even as they move toward checkout."
Sometimes a lower price is not the only reason a buyer may go running towards a particular store. As mentioned above, it is an expectation of a better experience. So to get ahead of the competition, giving customers the option of realistic online fashion viewing can be an important step. With better satisfaction from easy item selection and usage over time, they are more likely to buy from your store in the future. Customer loyalty is important as it forms the very basis of the brand reputation. Repeat customers are not only going to be valuable buyers, but they are also proven to be the best source of advertisement.
Reducing Return Rates: A Key to E-commerce Success
According to surveys, 20% of online purchases go back for return.
Common Reasons for High Return Rates in Online Shopping
- Poor sizing
- The dress bought does not meet the person's style
The Importance of Minimizing Returns for Your Business
The obvious answer is that it reduces wastage. For a more genuine reason, a company with good profit is expected to be sustainable and ethical in their chains. So if the brand brings down the return rates, it will reduce wastage not only of the garments but also of packaging and transportation.
Effective Strategies to Lower Return Rates in E-commerce
Virtual fitting rooms will solve both problems effortlessly. They will ask for the customer's measurements and give the best size available. Since the buyer is trying on the clothes virtually, they don't have to worry about how they will look in them.
Leveraging Data Insights to Improve Your E-commerce Strategy
Virtual fitting rooms will provide the brand with data which will focus on:
- Consumer choice
- First picks
It's possible that a particular dress is liked very much by the buyers at first look but does not make it to the final purchase. So clearly, the problem lies somewhere in between. It could be the cloth material, lack of colors, or sizing options. Thus, the data can help the brand work on those areas to boost their sales.
Boosting Customer Engagement with Virtual Try-Ons
When a buyer virtually tries on their selected items, chances are they are going to explore more dresses to try. The trying process being very easy will thus increase customer engagement on the online store, shoot up their time spent, and eventually increase the quantity of dress purchases.
A simple yet beneficial method of improving a speech, as acclaimed by famous personalities, is to add a personal touch to engage the audience. This is what a business brand must achieve. Virtual try-on is an interactive feature, and when their buyers, the Gods of the brand, feel at ease and truly smile when they try the clothes, they are going to be the ones to make your brand a true success.